Although an arcane & pretentious presentation, it was also fascinating to hear how the color wizards at Benjamin Moore think and market their vision. Their staff travel the globe seeking color inspiration at the fashion runways in Milan and Paris, the furniture shows in Sweden & Germany, and even the Detroit car shows. Hoffman characterized their color vision in four esoteric categories: Heritage, Process, Protection and Enlightenment.
Earthen, roasted and heated shades are the backdrop for more jeweled tones (think sapphires, rubies, citrine, & tourmaline). This category features colors predominant in ancient traditions - - from Native South & North America to Tibet and traditional American romantic and classic traditions. The saturated colors of Orange, Fall Harvest, Tumeric, Black Bean Soup & French Press were inspired by the American Western Look from the fashion runway of Dolce & Gabbana in Milan, an Eastern European look from John Galliano & rural Quechua women in their traditional garments. These warm colors are punctuated with the use of Gold & Bronze Metallic & Buttercream Pearl.
In future blogs I'll feature the palettes of the remaining three 2012 categories: Process, Protection & Enlightenment.